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SHARE A PIECE OF YOU.

A new international, modern marketing campaign from Emmentaler AOP for SwitzerlandItaly, the UKGermanyFrance, the Netherlands and the USA. Inviting us to share a small part of ourselves: the values that guide our actions, the things that really count, and the choices that define us. Including our choice of cheese.

SPOT TV
90 sec.

SPOT TV

AUTHENTICITY, TRANSPARENCY
AND RESPECT. MILLENNIAL VALUES AND EMMENTALER VALUES.

Times change, but the values that have inspired Emmentaler AOP for centuries are more relevant than ever, and increasingly in line with the beliefs of modern consumers. Emmentaler AOP has produced its iconic cheese for over 700 years, remaining true to its tradition and never sacrificing quality to make a quick buck.

PRINT & OOH

The headlines for the poster and print media campaign take inspiration from statements that reflect the values shared by millennials and the brand.