Our world is constantly changing: new media force us to remain up to date and to find solutions that take advantage of yet another innovative platform or technological breakthrough. In this environment, a child’s curiosity and willingness to learn allows them to keep looking forward, seeking a new way to reinvent themselves and their creative joy every morning, instead of being stuck in the past.
And to combine the boldness of their emotions with a desire for new scenarios and innovative content, helping the child inside every person and brand to grow, day in, day out.
FOREVER
CHILD.
Magical things happen when one child gets together with another child. Like the founding of a new advertising agency, comprising professionals with many years experience who devise strategies and creative ideas for clients large and small from all over the world.
A CREATIVE AGENCY GROUNDED IN STRATEGY.
At CHILD, we believe that perfect communication comes from talking to a business’ marketing team and analysing the problems and opportunities in their market and their consumers’ needs and expectations.
Only once these strategic foundations are in place can surprising and original creative ideas be created. Ideas that speak the language of the people we want to reach, grab their interest and engage them. In other words, at CHILD we like to position brands as well as telling their story.
A MODULAR STRATEGIC AND CREATIVE PROCESS.
Competitive framework
Consumer/cultural insights
Needs and benefit
Collecting and sharing market data, targets, issues, opportunities, etc.
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Analysing social and behavioural trends, attitudes and consumer values.
OUTPUT
Market and Consumer Review (global/local)
Brand DNA/Identity
Brand Positioning
Brand Essence
Defining a unique strategic direction for the brand.
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A long-term vision and approach to communication.
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Prioritising the consumer’s perspective: ‘what the brand stands for’ and ‘what’s in it for me’.
OUTPUT
Brandbook with strategic guidelines
Brand Purpose
Main message
Storytelling
A brand message with a positive impact on consumers’ lives.
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A clear tone of voice.
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Guidelines for a big idea or storytelling suitable for a multitarget and multichannel (and potentially multi-country) media strategy.
OUTPUT
Multichannel
Campaign Idea
ATL / BTL
Social & Digital
B2C / B2B
Creating the campaign (ATL and digital)
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Developing specific multichannel content (in line with the brand strategy and idea).
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Consistent messages combining brand communications and trade marketing launches.
OUTPUT
Format and guidelines for creativity
WE COME UP WITH OUR OWN IDEAS.
As a strategic and creative agency, CHILD comes up with its own brilliant ideas: from major TV productions to content for social media or point of sale communication. We know how to bring strategies, creative ideas and content to life.
SOME PEOPLE DO IT BETTER THAN WE DO. THAT’S WHY THEY’RE OUR PARTNERS.
We are the beating heart of the operation, surrounded and supported by the perfect partner at every stage of each project.
SO WHY CHOOSE CHILD?
1.
HIGH-QUALITY, TAILOR-MADE SOLUTIONS.
A dedicated team of professionals, with masses of experience and a single objective: helping brands grow.
2.
A SMART, AGILE AND FLEXIBLE APPROACH TO WORK.
Quick and effective replies based on a short decision-making process and an ecosystem of satellite companies that are called upon when required. No pointless costs.
3.
A TEAM THAT KNOWS BRANDS INSIDE OUT.
We’ve been working for local and global brands and clients of all sizes for many years, on a variety of projects... but always guided by the same approach: employing a smart strategy to achieve the best creative solution.
MILAN
Via Fabio Mangone 1A
20123 Milano
ZURICH
Rigiweg 10
8708 Männedorf